New Recipes, Music and More!

Sammy filed this report for us – plus two new cocktails for you!

Filming a little Beach Bar Rum promo, while sneaking in a little smooch with Kari while she had her mask off #VicInTheHouse #OneSip

Spent the day singing and playing acoustically, filming with the great mixologist Jeff Burkhart (the Barfly) mixing up some new concoctions for the website, etc. Man these are great drinks and the right music to go with them. Lord knows I do miss playing live concerts! But it sure felt good to play & sing with Vic & Kari. Not a bad way to mix work and play! 


Sammy and Jeff made the Red Head Mai Tai,  the Sweet Hitchhiker, plus two new drinks – the Kola Mojito and a Cherry Fernet con Kola! See below for those recipes.

Kola Mojito

  • 1 1/2 oz Beach Bar Kola Spiced Rum
  • 1 oz. Fresh lime juice
  • 1-2 tsp. Sugar
  • 3 oz Soda water
  • Mint leaves

DIRECTIONS: Combine rum, lime juice and sugar, break up mint leaves by hand (not too much), add soda water, mix, and enjoy!

Cherry Fernet con Kola (Jeff Burkhart original)

  • 1 ½ ounces Sammy’s Beach Bar Rum Maui Kola Spiced rum
  • ¼ ounce Fernet Francisco (or Fernet Branca – any amaro, bitters or fernet will work)
  • 1/4 ounce Sonoma Syrup real grenadine
  • 1 Merry Maraschino all natural stemmed cherry

DIRECTIONS: Combine first three ingredients in a mixing glass, stir until cold. Strain into a chilled cocktail glass and garnish with the cherry


Rum In The Sun!

A little rum in the sun never hurt no one!

#CreateYourOwnPieceOfParadise #FunInTheSun #Couples #LoveInTheSun #Rum #RumInTheSun #MoscowMule #SummerCocktail

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Sammy’s New High Tide Beach Party & Car Show in Huntington Beach on Saturday, October 6th



TICKETS ON SALE NOW at HighTideBeachParty.com

With a drink in his hand and his feet in the sand, rock legend, Sammy Hagar today confirmed the initial lineup and details of his inaugural “High Tide Beach Party & Car Show” on Saturday, October 6 on the shores of Huntington Beach, California. Sammy Hagar & The Circle (ft. Michael Anthony, Jason Bonham and Vic Johnson) and REO Speedwagon will headline — with special guests including Joe Satriani, Vince Neil and more performing with The Circle at the music fest.

The lineup will also feature performances from Reel Big Fish, Roger Clyne and the Peacemakers, Tijuana Dogs, Tre Cool’s Dead Mermaids and more.

View the entire lineup and details here.

Ticket presale begins Thursday, June 28 at 7am PT/10 am ET and the public on sale begins Friday, June 29 at 7am PT/10 am ET; visit HighTideBeachParty.com to purchase tickets and to access full details on ticketing and the event.

In addition to the stellar lineup, “Sammy Hagar’s High Tide Beach Party & Car Show” will showcase an amazing collection of luxury, exotic, European, custom, classic, movie and hyper cars – many as iconic as their owners. Fest-goers can enjoy several specially curatedfood and drink offerings including a beachside outpost of Sammy’s legendary Cabo Wabo Cantina. The Cabo Wabo taqueria grill will serve authentic handmade tacos, delivering big Mexican flavors north of the border. Bars located throughout the fest will feature perfect cocktail pairings including margaritas and specialty drinks featuring Santo Mezquila and Sammy’s Beach Bar Rum, as well as beer, wine and other refreshments. In true beach party fashion, the fest will also feature beach activities, games and more.

“I’ve been trying to throw this party on the beaches of Cabo for a decade and am thrilled someone’s finally letting me do it and from one of the coolest beach cities in America – Huntington Beach,” said Sammy Hagar. “This will be like my annual birthday bash on steroids. Surf’s up in an understatement.”

“We are excited to work with Sammy Hagar to bring his legacy to life with a Beach Party in Southern California,” said promoter John Oakes.”

Sammy Hagar is a Grammy® winning vocalist, guitarist, songwriter, entreprenuer and #1 New York Times bestselling author, who’s sold more than 80 million albums during his four decade-long career. With his critically-acclaimed supergroup, The Circle,Hagar reunited with Michael Anthony, the renowned bassist who’s played with him for the past 30 years in bands including Van Halen and Chickenfoot; Jason Bonham, the acclaimed drummer and son of Led Zeppelin’s iconic drummer, John Bonham; and Vic Johnson, Hagar’s longtime guitar virtuoso who seamlessly shreds through his own, as well as some of rock’s most iconic guitarist’s riffs. The band takes fans on a musical journey through rock history with a set list spanning hits from Montrose, Sammy’s solo career, Van Halen and with Bonham on board, even a few Led Zeppelin classics. Special to the High Tide Festival, legendary musicians including Joe Satriani, Vince Neil and some unannounced surprise guests are set to sit-in with The Circle, providing once-in-a-lifetime concert moments, exclusive for fest-goers.

REO Speedwagon has sold 40 million albums around the globe, and in the U.S. earned two No. 1 singles and the RIAA’s coveted 10X Diamond Award for surpassing sales of 10 million units with Hi Infidelity.

Watch Sammy tease the big announcement on location here


WHAT: Sammy Hagar’s High Tide Beach Party & Car Show

WHEN: Saturday, October 6, 2018

WHERE: Huntington State Beach – 21601 Pacific Coast Highway, Huntington Beach, CA 92646

ONLINE: HighTideBeachParty.com, RedRocker.com and follow social media to stay in the loop Facebook || Instagram || Twitter

GIVEAWAY: Fans can enter to win a pair of VIP tickets to Sammy Hagar’s High Tide Beach Party & Car Show including flights, hotel and special prizes at from Monday, June 25 – Thursday, June 28, 2018 at 11:59 pm PT at HighTideBeachParty.com.


Trade Show in Honolulu

We have a booth at the trade show in Honolulu that Young’s Market Company is putting on with all their brands!  


Kola Spiced Rum and Coke

Check out Sammy’s summertime favorite: Kola Spiced Rum and Coke!


Sammy’s Beach Bar Rums now in more stores

We’re excited to announce that starting immediately, you can now get Sammy’s Beach Bar Rums in new stores located in California, Florida, Hawaii and Missouri! Head over to the LOCATE page to look up a store near you and get directions, bringing you one step closer to the Spirit of Paradise.  Don’t forget to let us know when you’ve visited by posting a photo on Facebook/Twitter/Instagram, tagged #SammysRum!


Red Rocker Rum Sauce


  • 1 TBSP Extra Virgin Olive Oil
  • 2 shallots (finely diced)
  • 2 TBSP Minced Garlic
  • 2 cups Red Head Beach Bar Rum
  • 2 cups *BBQ Sauce ( I used Head Country Original)


  1. Place EVOO, finely diced Shallots, and Minced Garlic in sauce pan and Sauté for 1-2 minutes until just starting to turn colors.
  2. Add 2 cups of Red Head Beach Bar Rum and cook until alcohol burns off and liquid reduces by half.
  3. Add BBQ Sauce and let simmer for an additional 20 minutes on low heat.
  4. Remove from heat and add another shot or two of Red Head Beach Bar Rum for more added flavor and Bon Appetite!!

*I use Head Country because I don’t like to use a sweet sauce because it will take away the Great Flavor of Red Head Beach Bar Rum.


Chef Greg Bolton

Downstream Casino Resort


Testing the New Batch of Spiced Rum

Master distiller Cane bro Mark just bottling a batch of the new Cola spiced rum!

It’s fantastic!  It’s only available in Maui, but soon will hit the States.  Makes the best rum and Coke you’ll have in your life.

In other Rum news we are presently catching up on the Puerto Rican beach Rum!  We will have a spiced, the white, and also a special Redhead Version from Puerto Rico ready to ship next month.

 It tastes different than the Maui Rum, a little more traditional taste coming from that area of the world.  A lot of my friends say it tastes more like rum haha. See you out there this summer with the circle. – Sammy


Sammy’s Beach Bar Rum Featured in MauiTime Magazine

For this year’s Bar Issue, we talked with 21 local bartenders about where they work, their favorite drinks and where they like to go out. Oh, and because we’ve been on a kind of Bloody Mary kick lately, we asked them for their thoughts on the ultimate Bloody Mary. Enjoy!

(And please enjoy responsibly!)

TIM JONES, Hali‘imaile General Store: “We have an inviting, old school Hawaiian plantation atmosphere here at Hali‘imaile General Store. If I am sitting here I am ordering the Lemongrass ginger frost cocktail with coconut. One of my favorite Maui bars is Monkeypod because they serve ice cold draft beer. Come by my bar and I will make you a watermelon Mojito. I made it as a special this week with two ounces of fresh watermelon, two ounces Sammy’s Beach Bar Rum, one ounce fresh lime juice, one ounce simple syrup and generous portion of fresh mint from our front garden. Muddle, shake and top with splash of soda water. Yumm! Our award-winning Tai Mai is made with local rum, fresh limes, homemade kaffir syrup and fresh local lilikoi. Charley’s has a Bloody Mary bar on Sundays that is great to enjoy while watching football. The spices and creative garnishes make their Bloody one of the best.”