The “Space Between” Film

The Space Between Film is out TODAY!

You’ve already seen SBBR in the music video for “No Worries” but check out how many cameos it has in the whole film. Let us know how many you spot and, if you dare, take a shot for every bottle spotted.

#WatchResponsibly #GoodLuck


Sammy’s Beach Bar Rum: For Anyone and Everyone Seeking “No Worries”

The official video for “No Worries” (Chapter 7) from The Circle’s debut studio album, Space Between, is OUT NOW!

You can watch the full video here.

Sammy sat down with Forbes for an in-depth interview and to premiere the video for “No Worries” where he explained:

“…the enlightenment moment is when you are sitting there with nothing and you realize it’s not so bad. “This is better than when I was rich and powerful and all the hassles I had and f**king people and getting f**ked and all that stuff.” When you got nothing you’re just sitting there going., “Wow, I don’t have any worries.” I came from that place so I know that it does exist. It’s not where I am today, but it was important in my story. ”

Check out the full interview here.


Sammy’s Recipe for National Margarita Day 2017!

For Natl. Margarita this year, Sammys is making a Rum-a-rita, substituting rum for tequila for a lighter version of a margarita. Here’s his recipe:

1 ounce fresh lime juice
1 ounce cointreau or triple sec
1 ounce fresh orange juice
2 ounces Sammy’s Beach Bar Rum
Shake, pour straight up, with an orange slice garnish.

Or just use your favorite margarita recipe replacing tequila with high quality white rum and a splash of orange juice – no salt required. – Sammy


New Site Launch + Contest!

Yo Redheads and Rumnuts, I’ve had so many emails to our website asking where to find my rum and for great drink recipes that I asked our webmaster to re-do our website to include some of this great stuff. We want you to be able to find it and drink it in the best way possible! Check out the new site and let me know what you think!

I want everyone to enjoy this great Hawaiian nectar so I came up with this fun and easy way for you all to help spread the word about the rum!

Post a picture of you and your friends on our Facebook page enjoying one of your favorite Sammy’s Rum drinks from the recipes listed on the new website. You may also email your photo to contest@sammysbeachbarrum.com.

I will select five photos that I feel are the most creative/inspired and send these five winners a special “Sammy” package (signed hat, signed book, and signed personalized photo)! September 1st is the deadline for all entries and winners will be posted late September on REDROCKER.com and all of my social media sites.

Hope you are enjoying the rum as much as I do. Tell your friends!!!

Mahalo, Sammy

Sammy & Kari bring you to their island space on Maui where the rum is made


Sammy’s Beach Bar Rum to team up with Chef Rick Moonen!

Got to see my friend, Chef Rick Moonen, this past weekend in Vegas at the DLVEC. It was awesome to catch up and chat about everything he’s been doing. One thing that blew my mind was the aging process his mixologist team is doin’ with my rum. Very cool stuff used to create some really special drinks! More reasons for rum aficionados to love my rum! I highly recomend checking it out – more to come soon! – Sammy



Nightclub and Bar Show was a huge success!

Wow! What an awesome event! This place was packed to the brim and I’m so thrilled to part of this event. If you didn’t catch the news about it earlier, you can see a clip from last year here: http://www.redrocker.com/news/sammys-beach-bar-rum-nightclub-bar-show

The day started off me and Jon Taffer walkin the red carpet and getting the show rolling with the ribbon cutting ceremony! Those are some real scissors right there.

After that we hit the show room floor and man was it packed with every type of drink imaginable! In particular, our Sammy’s Beach Bar Rum exhibit was killin it! We had Master Distiller Mark Nigbur with us, as well as SBBR President, Stephen Kauffman and some lovely booth gals. My family was there with me as well, so we all had a blast together!

Towards the end of the day I cruised through Vegas a bit to a couple other conferences and got presented with the 1st VIBE Brand Ambassador award! Then I wrote a check for $5000 to an organization called C.O.R.E. (Children of Restaurant Employees) that helps kids with life threatening illnesses and their families. On Monday I also had the oppourtunity to be a keynote speaker at the American Beverage Institute.

Very happy to see the success of Sammy’s Beach Bar Rum. Our newest Red Head flavor was the talk of the show and everyone had to come get a taste espcially after checking out the SBBR Rum Woody in the lobby, that is one slick car!

It’s always an honor being rewarded for something you love doing. It’s kind of a validation that you’re doing the right thing. My restaurants and my Rum/Tequila I feel are as important as my music to the fans at least I hope, so I try and make sure they are always on that level of excellence, I try to obtain the best quality I’m capable of with my food, my beverages, & my music.



Birthplace of Sammy’s Beach Bar Rum – Haliimaile Distillery Tour Now Open on Maui!

Hey folks, next time you’re in Maui swing over to the newly opened Haliimaile Distillery to check out the birthplace of Sammy’s Beach Bar Rum and get a taste of the freshest batch! Mahalo!



Sammy’s Birthday Cocktail

In celebration of my birthday we’ve got a special cocktail (made from Sammy’s Beach Bar Rum) lined up for you guys available at the Cabo Wabo Las Vegas & Sammy’s Island Bar and Grill in Roseville. Just ask for “Sammy’s Special Birthday Cocktail”!

As Sammy said:

Redheads, am I the luckiest man in the world or what?? I get to celebrate my birthday today, and again on Saturday the 18th with you all in Las Vegas! And if anyone in Vegas or Roseville wants to celebrate with me today, the team at the Cantina and the Island have put together a special birthday drink — just ask for “Sammy’s Special Birthday Cocktail!”   I’ll be toasting you all at dinner after today’s rehearsal for the Vegas bash!


Here are more details on the birthday cocktails!

When you visit the Cabo Wabo Cantina in Las Vegas or Sammy’s Island Bar and Grill in Roseville, CA, ask for Sammy’s “Special Birthday Cocktail”.

At the Cantina, the cocktail features:  Sammy’s Beach Bar Rum combined with passion fruit, pineapple and cranberry juices; then a dash of Sprite and finished with a drizzle of Sammy’s Red Head Rum.

At the Island, they will be preparing the cocktail with:  Sammy’s Beach Bar Rum, Sammy’s Red Head Rum, pineapple juice, a touch of Sprite and a secret ingredient. Everyone who orders one of the special Birthday cocktails at the Island will be entered into a drawing for a free autographed picture of Sammy.  And, don’t forget…..It’s Monday Night Football.  Come on down and cheer the 49ers to victory!!



Sammy’s Stanley Cup Mai Tai

Making the world’s greatest Mai Tai in the World’s greatest Cup with Sammy’s Beach Bar Rum (the world’s greatest Rum). We called it Sammy’s Stanley Cup Mai Tai. Go Kings!!!


Hana Reviver: Sammy’s Search For The Perfect Rum Cocktail #4 @ Smuggler’s Cove (SF)

Join Sammy Hagar as he searches for the perfect rum cocktail! In this fourth episode, Sammy stops in with Martin Cate at Smuggler’s Cove in San Francisco! Crazy Al from Ape told Sammy Martin is the best mixologist in town for rum and he aims to put him to the test. Grab a bottle of Sammy’s Beach Bar Rum and try making the Hana Reviver yourself at home using the recipe below or ask for it at your nearest bar!

1 oz fresh lemon juice
.75 oz honey syrup (50/50 honey & water)
10 drops Bitterman’s Burlesque Bitters
1 very small pinch li hing mui powder
.5 oz passion fruit nectar
.25 oz Luxardo Maraschino liqueur
2 oz soda water
2 oz Sammy’s Beach Bar Rum

Film yourself trying it out and upload a response video!
More information on Sammy Hagar at http://www.redrocker.com/
and http://www.SammysBeachBarRum.com
and more on Smuggler’s Cove at: http://smugglerscovesf.com