Get Ready To Rock!

The Red Rocker is back and of course, he’s on the beach! The white sands of Key West, Florida to be exact.

Our new normal includes Rock & Roll…and how could it not? Thanks to ALLLLL the Rock Gods!

This is “The Circle’s” first stop in their 2021 tour since the shut down last year. 

(See all stops and dates on redrocker.com)

Beach Bar Rum will be flowing at the venue bars and the undeniable powerhouse sounds of Sammy Hagar and the Circle; Michael Anthony, Jason Bonham and Vic Johnson will be filling the summer air with an amazing soundtrack.

They are ecstatic to finally be performing for a live audience playing their last album, “Space Between” along with the award-winning “Lock Down Sessions” and many more. 

Bar menu:

Redhead Mimosa

Sparkling wine with the SBBR Macadamia Nut Rum float

Beach Bar Rum & Coke

SBBR Kola Spiced Rum & Coke

Beach Bar Lemonade 

SBBR White Rum with sparkling lemonade


See you at our next stop!


New Recipes, Music and More!

Sammy filed this report for us – plus two new cocktails for you!

Filming a little Beach Bar Rum promo, while sneaking in a little smooch with Kari while she had her mask off #VicInTheHouse #OneSip

Spent the day singing and playing acoustically, filming with the great mixologist Jeff Burkhart (the Barfly) mixing up some new concoctions for the website, etc. Man these are great drinks and the right music to go with them. Lord knows I do miss playing live concerts! But it sure felt good to play & sing with Vic & Kari. Not a bad way to mix work and play! 


Sammy and Jeff made the Red Head Mai Tai,  the Sweet Hitchhiker, plus two new drinks – the Kola Mojito and a Cherry Fernet con Kola! See below for those recipes.

Kola Mojito

  • 1 1/2 oz Beach Bar Kola Spiced Rum
  • 1 oz. Fresh lime juice
  • 1-2 tsp. Sugar
  • 3 oz Soda water
  • Mint leaves

DIRECTIONS: Combine rum, lime juice and sugar, break up mint leaves by hand (not too much), add soda water, mix, and enjoy!

Cherry Fernet con Kola (Jeff Burkhart original)

  • 1 ½ ounces Sammy’s Beach Bar Rum Maui Kola Spiced rum
  • ¼ ounce Fernet Francisco (or Fernet Branca – any amaro, bitters or fernet will work)
  • 1/4 ounce Sonoma Syrup real grenadine
  • 1 Merry Maraschino all natural stemmed cherry

DIRECTIONS: Combine first three ingredients in a mixing glass, stir until cold. Strain into a chilled cocktail glass and garnish with the cherry


The “Space Between” Film

The Space Between Film is out TODAY!

You’ve already seen SBBR in the music video for “No Worries” but check out how many cameos it has in the whole film. Let us know how many you spot and, if you dare, take a shot for every bottle spotted.

#WatchResponsibly #GoodLuck


Sammy’s Beach Bar Rum: For Anyone and Everyone Seeking “No Worries”

The official video for “No Worries” (Chapter 7) from The Circle’s debut studio album, Space Between, is OUT NOW!

You can watch the full video here.

Sammy sat down with Forbes for an in-depth interview and to premiere the video for “No Worries” where he explained:

“…the enlightenment moment is when you are sitting there with nothing and you realize it’s not so bad. “This is better than when I was rich and powerful and all the hassles I had and f**king people and getting f**ked and all that stuff.” When you got nothing you’re just sitting there going., “Wow, I don’t have any worries.” I came from that place so I know that it does exist. It’s not where I am today, but it was important in my story. ”

Check out the full interview here.


Rum In The Sun!

A little rum in the sun never hurt no one!

#CreateYourOwnPieceOfParadise #FunInTheSun #Couples #LoveInTheSun #Rum #RumInTheSun #MoscowMule #SummerCocktail

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Sammy’s New High Tide Beach Party & Car Show in Huntington Beach on Saturday, October 6th



TICKETS ON SALE NOW at HighTideBeachParty.com

With a drink in his hand and his feet in the sand, rock legend, Sammy Hagar today confirmed the initial lineup and details of his inaugural “High Tide Beach Party & Car Show” on Saturday, October 6 on the shores of Huntington Beach, California. Sammy Hagar & The Circle (ft. Michael Anthony, Jason Bonham and Vic Johnson) and REO Speedwagon will headline — with special guests including Joe Satriani, Vince Neil and more performing with The Circle at the music fest.

The lineup will also feature performances from Reel Big Fish, Roger Clyne and the Peacemakers, Tijuana Dogs, Tre Cool’s Dead Mermaids and more.

View the entire lineup and details here.

Ticket presale begins Thursday, June 28 at 7am PT/10 am ET and the public on sale begins Friday, June 29 at 7am PT/10 am ET; visit HighTideBeachParty.com to purchase tickets and to access full details on ticketing and the event.

In addition to the stellar lineup, “Sammy Hagar’s High Tide Beach Party & Car Show” will showcase an amazing collection of luxury, exotic, European, custom, classic, movie and hyper cars – many as iconic as their owners. Fest-goers can enjoy several specially curatedfood and drink offerings including a beachside outpost of Sammy’s legendary Cabo Wabo Cantina. The Cabo Wabo taqueria grill will serve authentic handmade tacos, delivering big Mexican flavors north of the border. Bars located throughout the fest will feature perfect cocktail pairings including margaritas and specialty drinks featuring Santo Mezquila and Sammy’s Beach Bar Rum, as well as beer, wine and other refreshments. In true beach party fashion, the fest will also feature beach activities, games and more.

“I’ve been trying to throw this party on the beaches of Cabo for a decade and am thrilled someone’s finally letting me do it and from one of the coolest beach cities in America – Huntington Beach,” said Sammy Hagar. “This will be like my annual birthday bash on steroids. Surf’s up in an understatement.”

“We are excited to work with Sammy Hagar to bring his legacy to life with a Beach Party in Southern California,” said promoter John Oakes.”

Sammy Hagar is a Grammy® winning vocalist, guitarist, songwriter, entreprenuer and #1 New York Times bestselling author, who’s sold more than 80 million albums during his four decade-long career. With his critically-acclaimed supergroup, The Circle,Hagar reunited with Michael Anthony, the renowned bassist who’s played with him for the past 30 years in bands including Van Halen and Chickenfoot; Jason Bonham, the acclaimed drummer and son of Led Zeppelin’s iconic drummer, John Bonham; and Vic Johnson, Hagar’s longtime guitar virtuoso who seamlessly shreds through his own, as well as some of rock’s most iconic guitarist’s riffs. The band takes fans on a musical journey through rock history with a set list spanning hits from Montrose, Sammy’s solo career, Van Halen and with Bonham on board, even a few Led Zeppelin classics. Special to the High Tide Festival, legendary musicians including Joe Satriani, Vince Neil and some unannounced surprise guests are set to sit-in with The Circle, providing once-in-a-lifetime concert moments, exclusive for fest-goers.

REO Speedwagon has sold 40 million albums around the globe, and in the U.S. earned two No. 1 singles and the RIAA’s coveted 10X Diamond Award for surpassing sales of 10 million units with Hi Infidelity.

Watch Sammy tease the big announcement on location here


WHAT: Sammy Hagar’s High Tide Beach Party & Car Show

WHEN: Saturday, October 6, 2018

WHERE: Huntington State Beach – 21601 Pacific Coast Highway, Huntington Beach, CA 92646

ONLINE: HighTideBeachParty.com, RedRocker.com and follow social media to stay in the loop Facebook || Instagram || Twitter

GIVEAWAY: Fans can enter to win a pair of VIP tickets to Sammy Hagar’s High Tide Beach Party & Car Show including flights, hotel and special prizes at from Monday, June 25 – Thursday, June 28, 2018 at 11:59 pm PT at HighTideBeachParty.com.


Trade Show in Honolulu

We have a booth at the trade show in Honolulu that Young’s Market Company is putting on with all their brands!  


Kola Spiced Rum and Coke

Check out Sammy’s summertime favorite: Kola Spiced Rum and Coke!


Sammy’s Beach Bar Rums now in more stores

We’re excited to announce that starting immediately, you can now get Sammy’s Beach Bar Rums in new stores located in California, Florida, Hawaii and Missouri! Head over to the LOCATE page to look up a store near you and get directions, bringing you one step closer to the Spirit of Paradise.  Don’t forget to let us know when you’ve visited by posting a photo on Facebook/Twitter/Instagram, tagged #SammysRum!